Chrysler LLC said Wednesday it is weighing options for its iconic Dodge Viper sports car, which could include a sale of the nameplate.
The Auburn Hills, Michigan, automaker is mulling strategic options for the Viper, and has been approached by third parties "interested in exploring future possibilities with Viper," Chairman and Chief Executive Bob Nardelli said in a statement.
Chrysler spokesman Todd Goyer declined to name the parties. He said the review is part of a move toward focusing on Dodge's core nameplates.
"Obviously, we want to ensure a strong future for the Viper, but as we focus on the core business we'll listen to …
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